DUPREY CREATIVE

DESIGN BRIEF

Kendall Regional Health Center is a recently completed complex that will provide care for an indigenous population that has historically been underserved. The original hospital has been renovated and is now part of a campus that includes standalone clinics. These clinics specialize in neurology, oncology, urgent care and cardiac care. They originated from small, crowded departments in the original Kendall Hospital.

 

The objective of the Health Center’s visual identity program is twofold: to create brand recognition of the larger complex as well as the individual clinics, and to pay homage to the rich culture and values of the population it serves.